The main master of the 20th century, Pablo Picasso, entered the art market in the first year of the century and held a leading position in it for more than 70 years until his death. At various periods of his career, the artist was supported and surrounded by the patronage of art dealers who themselves became part of the "Picasso myth".

At the lecture we will travel through their galleries and learn how these hundreds of millions of dollars price records for the artist's works that we see today were formed and what factors influenced this process.